May 27, 2026
How to attract new students with a public dojo presentation page
A public presentation page solves a simple, but frequently overlooked problem: most dojos have a complete presence only inside the app used for administration — visible exclusively to already-enrolled members, not to a parent searching online for a karate school for their child. Without a public page, that parent finds nothing — no schedule, no address, no way to get in touch. This guide explains what an effective public page should contain and how to turn it into a real channel for new students.
What information is a new parent actually looking for on a dojo's page?
A parent evaluating a karate school for the first time is looking for quick answers to a few simple questions: where the dojo is located, what its schedule is, what ages it accepts, and how to get in touch for more information or a trial class. A public page that doesn't clearly answer these questions — or that requires complicated navigation to find them — loses visitors before they even get to contact the dojo.
Clarity matters more than elaborate design: a simple page with all the essential information visible right away performs better than one that's visually impressive but confusing.
What role do a photo gallery or belt curriculum overview play on such a page?
Beyond the practical information, trust-building elements matter just as much — real photos from training sessions, showing the dojo's atmosphere, and a clear overview of the belt progression system, which shows a new parent that there's a serious structure in place, not just ad-hoc training. These elements answer an unspoken question that's on every parent's mind: "is this a serious place, with real progress for my child?"
A page limited to plain text, without any images or visual context, conveys less trust than one that concretely shows what an ordinary day of training looks like.
How do you turn an interested visitor into a real contact?
A public page without a clear way to get in touch — a simple form or a visible phone number — loses out at exactly the moment the visitor is most motivated to act. A short form (name, email, optionally phone, and a question) reduces friction compared to asking for a direct email, which requires more effort from a busy parent.
Responding quickly to these inquiries matters just as much as the form itself — a visitor who fills out a form and gets no reply within a few days loses interest and looks elsewhere.
How do you decide what information stays public and what stays internal?
Not all information about a dojo should be publicly exposed — the general schedule and address are useful for a new visitor, but details about existing students, fee records, or internal communications have no place on a page accessible to anyone without authentication. A clear separation between what's public (general presentation, contact) and what stays strictly internal (student data, administration) prevents sensitive information from accidentally being exposed through a page originally intended only for marketing.
This separation should be structural, not just a convention — the public page shouldn't have technical access to the dojo's private data, regardless of intent.
Dojo Master gives every dojo a public page customizable through widgets — overview, schedule and address, photo gallery, belt curriculum, and a contact form — enabled from settings, with no technical knowledge required. Inquiries submitted through the form go straight to the admin, kept completely separate from existing students' internal data.
Request access for your dojo